If it comes to free SEO tools, there are many out there employed for different purposes such as assessing backlinks, pageranks, keyword analysis, analytics etc.. It becomes difficult to decide the relative importance and usability of each instrument. Hence, in this article I have put together a listing of free SEO tools I use which have made my job easier.
The initial step in any SEO campaign is identifying the keywords/key phrases you would like to use – commonly known as keyword research. Google AdWords Keyword tool is the most widely used and recognized free tool for keyword research. It will let you know which keywords to target, the competition for those keywords, and will also offer suggestions on popular stages you may not have even considered. You will find other paid keyword research tools like key word discovery and wordtracker which are good also, but this tool is invaluable and efficient in regards to a free SEO tool.
If you put a formatted XML document with website map on the web server, then you empower Search Engine crawlers (rank checker google) to learn what pages are present in your website and which ones are changed recently. Whenever you add new content to your website you will obviously want to make sure Google knows about it. Sitemaps help search engine spiders crawl your website and know what it’s about. The XML sitemap generator will create a sitemap compliant with the search engine that you have to upload to your home directory each time your website is updated.
A Firefox plugin that allows you to assess where your website is standing in key word searches. You can save details of each campaign and conduct reports from the browser in seconds. It makes it possible to examine website positions on the three big search engines – Google, Yahoo and Bing. SEO Book’s Rank Checker is a popular tool which is highly recommended to look at your search engine rankings.
This free SEO tool may conduct a health check on your website before giving it a quality and offering advice on how it could be made better. A couple interesting features are blog evaluation, indexed webpages analysis, metadata, domain info, inbound links, last crawl date, social websites grader etc.. It’s possible to find how effectively your site is described (terminology) and how often it has been bookmarked on Digg or Delicious. Also, you may add a Website Grader widget (that supplies you with a code to paste into your site) displaying a badge featuring your search advertising quality score.
SEO revolves around backlinking. This tool gives you a clear count and analysis of your website’s backlinks including the page they’re on, anchor text and the total amount of backlinks on that particular page. This useful tool will let you know who is linking to your content and monitor the success of your link building campaign. Another backlink tracker I use is Majestic-SEO
Google Analytics / Google Webmaster Tool
Both of these tools together make the essentials of search engine advertising. According to Urchin, Google Analytics is a top analytics tool readily available to everyone for free. This informative article gives you details about visitors behaviour, funnel information, conversions, landing pages and much, much more. Google webmaster on the other hand provides you a view of what Google “sees” on your site including crawling speed, crawling speed, highest pagerank of your website and much more.
SpyFu enables you to enter either a keyword or domain name into its search box to start the procedure. You are afterward presented with results that will help you decide if a particular keyword is an appropriate selection for your SEO or ad campaigns and other keyword chances. From domain searches, you can view your competitors and detect details of their organic or paid search campaigns. There is paid variant of spyfu.com that offers more features, but the free one has rather a lot too.