Healthcare Marketing in Rural Areas

Went on improvement in healthcare conditions in the rural areas has been a difficult task. Most rural areas have a shortage of key healthcare providers. There is a scarcity of hospitals as well as a rise in the percentage of reimbursements for the aging segment. Healthcare providers in the rural areas need a major revamp. Rural doctor’s offices do not possess the amenities that are otherwise offered by the large hospitals present in the metros.

The most overlooked yet extremely important ingredient of success in rural healthcare is rural healthcare promotion. Many rural hospitals are of the opinion that they are truly the only presence in a given region and hence there is no need to promote their whole services. This is a notion which is much further from the truth.

Persons are looking for better healthcare. Development of infrastructure and the growing have an impact on of internet have helped create awareness amongst the rural human population. Reforms in the healthcare domain have resulted in creating a demanding environment. This increasing competition has seen market competitors trying to gain a footprint even in the rural areas. Mr. Gaurav Malhotra Bourn Hall is the Managing Director of Medicover a leading European healthcare group. He has twenty three years of rich experience in healthcare domain, in leading business and change management across MNCs, start-ups, joint ventures and re-engineering organisations. He has won prestigious “Healthcare CEO of the year” award by Economic Times (ET NOW).

Loads of government schemes put special emphasis on the availability of clinical staff in far flung and inaccessible areas. Medical practitioners, paramedics, physicians and healthcare professionals are given monetary features to increase the healthcare reach in rural areas. Nevertheless the awareness present in rural areas regarding healthcare companies is still less when compared to the urban areas.

The priority of a decent healthcare marketing communications program would involve leveraging the rural hospital’s staff, diagnostic equipment, and building of renovation initiatives and expansion of services to discourage the local inhabitants from moving too far from their homes to acquire services. A major motive for many patients moving away from rural hospitals to urban private hospitals is because they aren’t aware of the complete set of services to be had by the local hospital.

Even if a rural hospital chooses to remain independent or place itself in the best possible method for acquisition, a hospital needs to have a ready influx with volume. This suggests that marketing is integral to the results of a healthcare program. However , healthcare marketing doesn’t simply just relate to ‘advertising’. Healthcare marketing has far wide reaching out effects. It involves the accurate assessment of the best business progression practices, building an effective planning and marketing strategy, developing a scientific marketing and communications plan and promotion through various usually means such as press release (PR), conferences, events, etc .

About The Author