Just imagine you’ve just thrown a rock into a pond. SPLASH OF WATER! Ripples begin extending around the point where the rock strong ! the water. An interesting observation is that the ripples closest to the really are fun are actually the smallest ones. Then each ripple creates one other larger ripple… until finally it disappears.
Welcome to the field of selling!
Contrary to popular belief – it’s not just the big things you try this create interest. Sure we get attention when we get a innovative customer or project – but the ripple effect would not stop there. In order to attract customers we need to be executing 3 activities on a consistent basis.
KNOW THE ROCK YOU’RE DROPPING
Guess what? You have to know who your perfect customer can be. If you don’t – your company will attract a hodge-podge of customers, one or two drips or non-e at all. Clarity is critical in preparing a consistent stream of sales.
- Which target audience bests meets your product?
- Where are they located?
- What motivates it to choose your product?
- Why should they choose you rather then your competitor?
SKIPPING STONES DON’T WORK
Skipping boulders may go the distance but they have very little impact. Positive much better at dropping rocks – plus I won’t separate a fingernail! In order for you to create a ripple effect for your internet business – you have to be continually dropping rocks.
Take a tip with the advertising world – top of mind awareness is often their goal. How do you achieve this? By constantly ensuring experts front of your potential perfect customer. You also don’t call for a big budget to do this!
Attend association meetings your fantastic customers would join. Have marketing materials that create the Element of surprise. Absolutely DO NOT – I repeat – DO NOT GENERATE A BUSINESS CARD ON YOUR COMPUTER. Homemade business cards are not rocks aid they are little pebbles – and they don’t make a impact on your future or existing customer.
NEVER LOSE EYESIGHT OF THE RIPPLES
Referrals are one of the ripples you want to see as part of your business. This only happens by treating ALL of your users with care and attention – ALL the time! One ripple technique is using thank-you cards. If someone gives you a lead, helpful tips15038, or buys from you – you MUST send them your thank-you card within 7 days. The faster the better. Written by hand and not just with your signature. Show appreciation to customers and then to those who help you! It creates ripple effects beyond your wildest creative thinking! mor info click now