Your SEO Service, Ethical SEO, and Competitor Monitoring

When a provider undertakes a search engine marketing program, while it is performed in house or outsourced to an SEO service, most of the attention (and rightly so) is concentrated on the business site. This is the 1 aspect where there is a sense of control–after a website is discharged to the wild, the company might need to see how its website fares against the rest of the sites out there, whether the other sites are utilizing ethical SEO strategies or not.

Aside from changes made to the business site, the assumption is often that the organization and, if it is using one, its own SEO service, has zero control over what appears in search engine results. However, this is not ordinarily the situation. Frequently, you or your SEO service can have a direct effect on search engine results by tracking your opponents and reporting them to the significant search engines if the SEO techniques utilized on their site fall out what is popularly known as ethical SEO. (Please note that while I believe that the word”ethical” is tossed around too often,”ethical SEO” has become the standard phrase to describe white hat techniques, and therefore it is the term I use throughout the article.)

Primary Competitors

To begin with, let’s define competitors. Almost every business has at least a handful of other firms that it considers to be primary competitors–the ones that sell the same services and products, which are of similar size, and so on. It’s necessary that the SEO efforts (or lack thereof) of those opponents, whether they are using ethical SEO methods or not, be tracked on a routine basis. Should they haven’t hired an seo company toronto of the own, or if they haven’t started doing SEO in-house at all, you’ll have peace of mind knowing that using this channel, for now, is yours. If your opponents start an SEO campaign, with or without an outside SEO service, then you are able to learn much about their sales and marketing strategies by assessing the keyphrases that they target. And you can also investigate whether they’re utilizing ethical SEO practices in their effort.

It’s important to remember it is not likely that searchers will decide just between you and the principal competitors you’ve listed. They are going to think about any company that matches their particular requirements which shows up due to their search term. That is the reason your standards for a competitor online ought to broaden to encompass any company that offers products or services such as yours that outranks you for some of your targeted keyphrases. In case your in-house team or your SEO service not only continually tracks your search engine positions but also assesses the companies that appear above you in search results, you can often identify forward-looking opponents of which you were previously unaware–your primary competitors of tomorrow.


Search engine optimization remains a very new concept to most businesses. Even the most respected companies can make errors in this arena, by simply selecting the incorrect SEO service, or simply by trying to avoid employing an SEO service entirely by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily by the Google index for using doorway pages–something that’s not considered an ethical SEO practice. It stands to reason that your rivals are also not immune to offenses.

There are very notable examples of otherwise smart and recognized companies employing an SEO service which put them in a worse situation than before they pursued SEO–by getting their site removed from major search engines for violating the engine’s terms of service, such as. Virtually all the clients claimed they weren’t informed that the company wasn’t practicing ethical SEO and that they were so at risk.

SEO firms are usually split into two camps–those known as”White Hats” (those that use ethical SEO practices and will not knowingly violate a search engine’s terms of service) and those called”Black Hats” (those that do not use ethical SEO practices and that is going to try to unravel the latest algorithms and also exploit any loopholes to achieve rankings at any price ). Neither strategy is invalid–it isn’t against the law to violate the conditions of service of a search engine. Moreover, black hat methods can be very effective. On the other hand, the tactics are risky, and anyone hiring an SEO service which wears a black hat and doesn’t use ethical SEO practices should unquestionably be apprised of this risk up front.

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